Why Is Product Packaging So Important?

Dec. 23, 2021

Think about your recent purchases. What prompted you to buy that particular brand? Was it an impulse purchase or was it something you really needed? You probably bought it because its packaging design piqued your curiosity.

Now think about it from a business owner's point of view. If you yourself are looking for the "wow" factor in your buying behaviour, it stands to reason that your own customers are looking for the same thing. Often, the first 'wow' comes in the form of product packaging.

In fact, you and your competitors may sell the same item or product, but the one who offers stylish and functional product packaging will ultimately close the deal.

Applications of IECHO PK Automatic Intelligent Cutting System

Applications of IECHO PK Automatic Intelligent Cutting System

Why is product packaging so important?

Shoppers can see what they expect from your products by looking at the packaging. They grab people's attention and convince them to buy something.

Creative or incredible packaging is what makes any packaging design that sets a product apart from its competitors. According to a recent study by Fast Co. Design, consumers look for four types of highly attractive content in a product or brand: informative, interesting, inspiring and beautiful.

If you can include these characteristics in your packaging design concept, then you are well on your way to building an impression that will entice customers to buy your product. Now, to stand out from the hundreds of other competing products on the market today, it needs to be unique. Check what your competitors are doing and make sure you have an innovative and unique look.

Incredible packaging will get your product noticed, help your brand expand and give it uniqueness. Whether you like it or not, your product will be judged by its packaging first.

IECHO PK Automatic Intelligent Cutting System

IECHO PK Automatic Intelligent Cutting System

Unboxing experiences are becoming increasingly popular among retail and e-commerce companies.

Unboxing videos are among the most popular videos on YouTube. According to recent figures, over 90,000 people search for "unboxing" on YouTube every month. At first glance it may seem strange - people filming themselves opening packages. But that's what makes it so valuable. Do you remember what it was like to be a kid on your birthday? You were filled with excitement and anticipation as you prepared to open your presents.

As an adult, you can still feel the same anticipation and excitement - the only difference is that people now have a different concept of what it means to open a gift. Unboxing videos, whether retail or e-commerce, help capture the thrill of discovering something new for the first time. Experiment with various shapes and colours to create your own packaging. Try different ideas, such as adding your brand colours to the box or creating different labels and stickers to showcase your brand proposition.

Check out our IECHO PK automatic intelligent cutting system. Equipped with a variety of tools, it can quickly and precisely make through cutting, half cutting, creasing, and marking. It is suitable for sample making and short-run customized production for the Signs, Printing, and Packaging industries. It is cost-effective smart equipment that meets all your creative processing.

If you want to get more information about the IECHO cutting system, welcome to contact us today or request a quote.  



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