I muri i te 32 tau, kua tīmata a IECHO i ngā ratonga ā-rohe, ā, kua whānui haere te horapa puta noa i te ao. I roto i tēnei wā, kua mārama ake a IECHO ki ngā ahurea mākete i ngā rohe rerekē, ā, kua whakarewahia e ia ngā momo otinga ratonga, ā, ināianei kua horapa te whatunga ratonga puta noa i ngā whenua maha kia tutuki ai ngā ratonga ā-rohe puta noa i te ao. Nā te whānui me te matotoru o tana pūnaha whatunga ratonga tēnei whakatutukitanga, me te whakarite kia taea e ngā kiritaki o te ao te whiwhi tautoko hangarau tere me te ngaio i te wā tika.
I te tau 2024, ka uru te waitohu IECHO ki te wāhanga whakahou rautaki hou, ka ruku hohonu atu ki te mara ratonga ā-rohe o te ao, me te whakarato i ngā otinga ratonga e tutuki ai ngā hiahia o te mākete ā-rohe me ngā kiritaki. E whakaatu ana tēnei whakahoutanga i te mārama o IECHO ki ngā huringa o te mākete me tana tirohanga rautaki, me tōna whakapono pakari ki te whakarato ratonga tino pai ki ngā kiritaki o te ao.
Hei whakarite i te whakahoutanga rautaki waitohu, kua whakarewahia e IECHO te LOGO hou, e whakamahi ana i te hoahoa hou me te hoahoa iti, e whakakotahi ana i ngā kōrero mō te waitohu, me te whakarei ake i te mōhiotanga. Ka whakaatu tika te LOGO hou i ngā uara matua me te tūnga mākete o te hinonga, ka whakarei ake i te mōhiotanga me te ingoa rongonui o te waitohu, ka whakapakari i te whakataetae mākete o te ao, ā, ka whakatakoto i te turanga pakari mō te puāwaitanga me ngā putanga hou o te pakihi.
Pūrākau Waitohu:
Ko te whakaingoatanga o IECHO he tohu hohonu, he tohu mō te auahatanga, te haruru me te hononga.
I roto i ēnei, ko te "ahau" e tohu ana i te kaha ahurei o te takitahi, e whakanui ana i te whakaute me te whakamoemiti ki ngā uara takitahi, ā, he tohu wairua hoki mō te whai i te auahatanga me te putanga mai i te tangata ake.
Ā, ko 'ECHO' te tohu o te haruru me te urupare, e tohu ana i te haruru o ngā kare ā-roto me te whakawhitiwhiti kōrero wairua.
E whakapau kaha ana a IECHO ki te waihanga hua me ngā wheako e pā ana ki ngā ngākau o te tangata, e whakaohooho ana hoki i te haruru. E whakapono ana mātou ko te uara te hononga hohonu i waenga i te hua me te hinengaro o te kaihoko. E whakamārama ana a ECHO i te ariā o "Kāore he mamae, kāore he hua". E tino mārama ana mātou he maha ngā ngana me ngā mahi kei muri i te angitu. Ko tēnei mahi, te haruru, me te urupare te kaupapa matua o te waitohu IECHO. I te titiro whakamua ki te auahatanga me te mahi uaua, ka waiho a IECHO hei piriti hei hono i ngā tāngata takitahi me te whakaohooho i te haruru. I ngā rā kei te heke mai, ka haere tonu mātou ki te tūhura i tētahi ao waitohu whānui.
Wāwāhia te here o te tuhinga, whakawhānuihia te tirohanga ā-ao:
Te wehenga atu i ngā tikanga tuku iho, me te awhi i te ao. Ka whakarērea e te waitohu hou te tuhinga kotahi, ā, ka whakamahia ngā tohu whakairoiro hei whakauru i te ora ki roto i te waitohu. E whakaatu ana tēnei panoni i te rautaki ā-ao whānui.
E whakaurua ana e te waitohu hou ngā huānga whakairoiro pere e toru kua wherahia, e whakaata ana i ngā wāhanga matua e toru o IECHO mai i te tīmatanga ki te whatunga ā-motu, kātahi ki te peke ā-ao, e whakaata ana i te whakapakaritanga o te kaha o te kamupene me te tūnga mākete.
I taua wā anō, i whakamārama auaha hoki ēnei whakairoiro e toru i ngā reta "K", e whakaatu ana i te ariā matua o "Kī", e tohu ana he mea nui ki a IECHO te hangarau matua, ā, e whai ana i ngā auahatanga me ngā putanga hangarau hou.
Ehara i te mea ko te hītori o te kamupene anake te arotakenga o te waitohu hou, engari e whakaatu ana hoki i te mahere ā-mua, e whakaatu ana i te uaua me te whakaaro nui o te whakataetae mākete a te IECHO, me te maia me te whakatau i tōna ara ā-ao whānui.
Te kounga o te mahi whakaari me ngā ira kamupene tonu:
Kei roto i te waitohu hou te tae kikorangi me te karaka, ko te kikorangi hei tohu hangarau, whakawhirinaki, me te pumau, e whakaata ana i te ngaiotanga me te pono o IECHO i roto i te mara o te tapahi atamai, me te oati ki te whakarato i ngā otinga tapahi whai hua me te mohio ki ngā kiritaki. Ko te karaka hei tohu i te auahatanga, te ora, me te ahunga whakamua, e whakanui ana i te kaha akiaki o te hihiri o IECHO ki te whai i te auahatanga hangarau me te arahi i te whanaketanga o te umanga, ā, e tohu ana i tōna whakatau ki te whakawhānui me te neke whakamua i roto i te tukanga o te ao whānui.
I tukuna e IECHO tētahi TOHU hou, he tohu tēnei mō tētahi wāhanga hou o te ao whānui. E tino whakapono ana mātou, ā, ka mahi tahi mātou me ngā hoa mahi o te ao ki te tūhura i te mākete. E oati ana a "BY YOUR SIDE" kua haere tahi tonu a IECHO me ngā kiritaki ki te whakarato tautoko me ngā ratonga kounga teitei. I te heke mai, ka whakarewahia e IECHO he raupapa o ngā kaupapa ao whānui hei kawe mai i ngā mea whakamiharo me ngā uara. Kei te tumanako atu mātou ki ngā whanaketanga whakamiharo!
Wā tuku: Akuhata-05-2024


