Emva kweminyaka engama-32, i-IECHO iqalile kwiinkonzo zengingqi kwaye yanda kancinci kwihlabathi liphela. Ngeli xesha, i-IECHO yafumana ukuqonda okunzulu ngeenkcubeko zemarike kwimimandla eyahlukeneyo yaza yaqalisa izisombululo ezahlukeneyo zeenkonzo, kwaye ngoku inethiwekhi yeenkonzo isasazeka kuwo onke amazwe ukuze kufezekiswe iinkonzo zasekhaya zehlabathi. Le mpumelelo ibangelwa yinkqubo yayo enkulu nexineneyo yenethiwekhi yeenkonzo kwaye iqinisekisa ukuba abathengi behlabathi banokunandipha inkxaso yobuchwephesha ekhawulezayo neyobuchwephesha ngexesha elifanelekileyo.
Ngowama-2024, uphawu lwe-IECHO lungene kwinqanaba elitsha lokuphucula isicwangciso-qhinga, lungena nzulu kwicandelo leenkonzo zelizwe jikelele kwaye lubonelela ngezisombululo zenkonzo ezihlangabezana neemfuno zemarike zasekuhlaleni kunye nabathengi. Olu phuculo lubonisa ukuqonda kwe-IECHO ngotshintsho lwemarike kunye nombono wesicwangciso-qhinga, kunye nenkolelo yayo eqinileyo yokubonelela ngeenkonzo ezigqwesileyo kubathengi behlabathi.
Ukuze ihambelane nokuphuculwa kwesicwangciso sophawu, i-IECHO iqalise i-LOGO entsha, yamkela uyilo lwanamhlanje noluncinci, idibanisa intetho yophawu, kwaye iphucula ukuqatshelwa. I-LOGO entsha ichaza ngokuchanekileyo amaxabiso aphambili kunye nokuma kwemarike yeshishini, iphucula ulwazi lophawu kunye nodumo, iqinisa ukhuphiswano lwemarike yehlabathi, kwaye ibeka isiseko esiqinileyo sokuphumelela nokuphumelela kweshishini.
Ibali lophawu:
Ukuthiywa kwe-IECHO kuthetha intsingiselo enzulu, efanekisela ukwenziwa kwezinto ezintsha, ukuvakala kunye nonxibelelwano.
Phakathi kwazo, igama elithi “Mna” limele amandla akhethekileyo abantu, ligxininisa intlonipho kunye nokunconywa kweempawu zomntu ngamnye, kwaye liyibhanile yokomoya yokulandela izinto ezintsha kunye nokuphumelela ebomini.
Kwaye i-'ECHO' ifanekisela isandi kunye nempendulo, imele isandi seemvakalelo kunye nonxibelelwano lokomoya.
I-IECHO izibophelele ekudaleni iimveliso kunye namava achukumisa iintliziyo zabantu kwaye akhuthaze ingxolo. Sikholelwa ukuba ixabiso lunxibelelwano olunzulu phakathi kwemveliso nengqondo yomthengi. I-ECHO itolika ingcamango ethi "Akukho ntlungu, akukho nzuzo". Siyaqonda ngokunzulu ukuba kukho imizamo emininzi kunye nemizamo ebangela impumelelo. Lo mzamo, ingxolo, kunye nempendulo zizinto eziphambili ze-brand ye-IECHO. Sijonge phambili ekuveliseni izinto ezintsha kunye nokusebenza nzima, yenza i-IECHO ibe yibhulorho yokudibanisa abantu kunye nokukhuthaza ingxolo. Kwixesha elizayo, siya kuqhubeka sihamba phambili sihlola ihlabathi elibanzi lemveliso.
Yaphula ubukhoboka bombhalo kwaye wandise umbono wehlabathi:
Ukuhlukana nesithethe nokwamkela ihlabathi. Ilogo entsha ayisebenzisi umbhalo omnye kwaye isebenzisa imiqondiso yemizobo ukufaka amandla kwi-brand. Olu tshintsho lugxininisa icebo lokudibanisa ihlabathi.
Ilogo entsha idibanisa izinto ezintathu zemizobo ye-arrow ezivulekileyo, ezibonisa amanqanaba amathathu amakhulu e-IECHO ukusuka ekuqaleni ukuya kuthungelwano lwesizwe ukuya kwinqanaba lehlabathi, nto leyo ebonisa ukomelela kwenkampani kunye nemeko yayo yemarike.
Kwangaxeshanye, le mizobo mithathu ikwatolike ngobuchule oonobumba "K", idlulisela ingcamango ephambili "yeSihluthulelo", nto leyo ebonisa ukuba i-IECHO ibaluleke kakhulu kwitekhnoloji ephambili kwaye ilandela ubuchule kunye nophuhliso lwetekhnoloji.
Ilogo entsha ayijongi nje imbali yenkampani, kodwa ikwabonisa isicwangciso sexesha elizayo, ibonisa ukuqina nobulumko bokhuphiswano lwemarike lwe-IECHO, kunye nesibindi nokuzimisela kwendlela yayo yokudityaniswa kwehlabathi.
Imvelaphi yomgangatho wokwenza izinto kunye ne-genes eziqhubekayo zenkampani:
Ilogo entsha isebenzisa umbala oluhlaza okwesibhakabhaka noorenji, oluhlaza okwesibhakabhaka omele iteknoloji, ukuthembana, kunye nokuzinza, okubonisa ubuchule kunye nokuthembeka kwe-IECHO kwicandelo lokusika ngobuchule, kwaye uthembisa ukubonelela abathengi ngezisombululo zokusika ezikrelekrele nezisebenzayo. I-orenji imele ubuchule, amandla, kunye nenkqubela phambili, igxininisa amandla aqhubayo enkuthazo ye-IECHO yokulandela ubuchule bobuchwepheshe kunye nokukhokela uphuhliso lweshishini, kwaye ibonakalisa ukuzimisela kwayo ukwandisa nokuqhubela phambili kwinkqubo yehlabathi.
I-IECHO ikhuphe iLOGO entsha, ephawule inqanaba elitsha lokudityaniswa kwehlabathi. Sizele kukuzithemba kwaye siza kusebenzisana namaqabane ehlabathi ukuphonononga imakethi. "NGECALENI LAKHO" ithembisa ukuba i-IECHO ibisoloko ihamba nabathengi ukubonelela ngenkxaso kunye neenkonzo ezisemgangathweni ophezulu. Kwixesha elizayo, i-IECHO iza kuqalisa uthotho lwamanyathelo okudityaniswa kwehlabathi ukuzisa izinto ezimangalisayo kunye nexabiso. Sijonge phambili kuphuhliso oluhle kakhulu!
Ixesha lokuthumela: Agasti-05-2024