Ngemva kweminyaka engama-32, i-IECHO iqale ngezinsizakalo zesifunda futhi yanda kancane kancane emhlabeni jikelele. Phakathi nalesi sikhathi, i-IECHO yathola ukuqonda okujulile ngamasiko emakethe ezifundeni ezahlukene futhi yethula izixazululo zezinsizakalo ezahlukahlukene, futhi manje inethiwekhi yezinsizakalo isakazeka emazweni amaningi ukuze kufezwe izinsizakalo zendawo zomhlaba wonke. Lokhu kufezwa kungenxa yesistimu yayo enkulu nebanzi yenethiwekhi yezinsizakalo kanye nokuqinisekisa ukuthi amakhasimende omhlaba wonke angajabulela ukwesekwa kobuchwepheshe okusheshayo nobuchwepheshe ngesikhathi.
Ngo-2024, uhlobo lwe-IECHO lwangena esigabeni esisha sokuthuthukiswa kwamasu, lujula kakhulu ensimini yesevisi yomhlaba wonke futhi lunikeza izixazululo zesevisi ezihlangabezana nezidingo zemakethe yendawo kanye namakhasimende. Lokhu kuthuthukiswa kubonisa ukuqonda kwe-IECHO izinguquko zemakethe kanye nombono wamasu, kanye nenkolelo yayo eqinile ekuhlinzekeni izinsizakalo ezinhle kakhulu kumakhasimende omhlaba.
Ukuze ihambisane nokuthuthukiswa kwesu lomkhiqizo, i-IECHO yethule i-LOGO entsha, yamukela ukwakheka kwesimanje nokuncane, ihlanganisa inkulumo yomkhiqizo, futhi ithuthukise ukuqashelwa. I-LOGO entsha iveza ngokunembile amanani ayisisekelo kanye nokuma kwemakethe yebhizinisi, ithuthukisa ukuqwashisa ngomkhiqizo kanye nedumela lawo, iqinisa ukuncintisana kwemakethe yomhlaba wonke, futhi ibeka isisekelo esiqinile sokuchuma kanye nokuthuthuka kwebhizinisi.
Indaba Yomkhiqizo:
Ukuqanjwa kwe-IECHO kusho incazelo ejulile, okufanekisela ukusungula izinto ezintsha, ukuzwakala kanye nokuxhumana.
Phakathi kwazo, elithi “Mina” limelela amandla ahlukile abantu ngabanye, ligcizelela inhlonipho nokwazisa izindinganiso zomuntu ngamunye, futhi liyisibani esingokomoya sokuphishekela izinto ezintsha kanye nokuzithuthukisa.
Futhi i-'ECHO' ifanekisela ukuzwakala kanye nokusabela, okumelela ukuzwakala ngokomzwelo kanye nokuxhumana ngokomoya.
I-IECHO izibophezele ekudaleni imikhiqizo kanye nokuhlangenwe nakho okuthinta izinhliziyo zabantu futhi kukhuthaze ukuqina kwemizwa. Sikholelwa ukuthi ukubaluleka kuwukuxhumana okujulile phakathi komkhiqizo nengqondo yomthengi. I-ECHO ichaza umqondo othi “Akukho zinhlungu, akukho nzuzo”. Siyaqonda ngokujulile ukuthi kunemizamo eminingi kanye nemizamo ngemuva kwempumelelo. Lo mzamo, ukuqina kwemizwa, kanye nokusabela kuyimbangela yomkhiqizo we-IECHO. Sibheke phambili emisha kanye nomsebenzi onzima, yenza i-IECHO ibe ibhuloho lokuxhumanisa abantu kanye nokukhuthaza ukuqina kwemizwa. Esikhathini esizayo, sizoqhubeka nokuqhubekela phambili ukuhlola umhlaba womkhiqizo obanzi.
Phula ubugqila bombhalo futhi wandise umbono womhlaba wonke:
Ukuhlukana nesiko nokwamukela umhlaba. Ilogo entsha ishiya umbhalo owodwa futhi isebenzisa izimpawu ezinemifanekiso ukufaka amandla kumkhiqizo. Lolu shintsho luqokomisa isu lokuhwebelana komhlaba wonke.
Ilogo entsha ihlanganisa izakhi ezintathu zemidwebo yemicibisholo engavuleki, ekhombisa izigaba ezintathu ezinkulu ze-IECHO kusukela ekuqaleni kuya kunethiwekhi kazwelonke bese kuba ukugxuma komhlaba wonke, okubonisa ukuthuthukiswa kwamandla enkampani kanye nesimo semakethe.
Ngesikhathi esifanayo, lezi zithombe ezintathu nazo zahumusha ngobuhlakani izinhlamvu "K", ziveza umqondo oyinhloko we-"Key", okubonisa ukuthi i-IECHO ibheka ubuchwepheshe obuyinhloko njengobubaluleke kakhulu futhi iphishekela ukusungula izinto ezintsha kanye nokuthuthuka kwezobuchwepheshe.
Ilogo entsha ayigcini nje ngokubuyekeza umlando wenkampani, kodwa futhi iveza uhlelo lwesikhathi esizayo, ikhombisa ukuqina nokuhlakanipha komncintiswano wemakethe we-IECHO, kanye nesibindi nokuzimisela kwendlela yayo yokuhwebelana komhlaba wonke.
Isizinda sekhwalithi yokusakaza kanye nezakhi zofuzo zenkampani eziqhubekayo:
Ilogo entsha isebenzisa umbala oluhlaza okwesibhakabhaka nowolintshi, oluhlaza okwesibhakabhaka olufanekisela ubuchwepheshe, ukwethembana, kanye nokuzinza, okubonisa ubungcweti kanye nokuthembeka kwe-IECHO emkhakheni wokusika okuhlakaniphile, futhi othembisa ukunikeza amakhasimende izixazululo zokusika eziphumelelayo nezihlakaniphile. I-orenji imele ukusungula izinto ezintsha, amandla, kanye nentuthuko, igcizelela amandla ashukumisayo esisusa se-IECHO sokuphishekela ukusungula izinto ezintsha kwezobuchwepheshe nokuhola intuthuko yemboni, futhi ifanekisela ukuzimisela kwayo ukwandisa nokuqhubekela phambili enkambisweni yomhlaba wonke.
I-IECHO ikhiphe i-LOGO entsha, ephawule isigaba esisha sokuhwebelana kwembulunga yonke. Sigcwele ukuzethemba futhi sizosebenzisana nabalingani bomhlaba wonke ukuhlola imakethe. “NGAPHA KOMHLABA WAKHO” ithembisa ukuthi i-IECHO ibilokhu ihamba namakhasimende ukuhlinzeka ngokusekelwa nezinsizakalo ezisezingeni eliphezulu. Esikhathini esizayo, i-IECHO izoqala uchungechunge lwezinhlelo zokuhwebelana kwembulunga yonke ukuze ilethe izimanga kanye nenani elengeziwe. Ngibheke phambili ekuthuthukisweni okumangalisayo!
Isikhathi sokuthunyelwe: Agasti-05-2024