For graphic stores and advertising production shops, business boundaries determine the revenue ceiling. If a shop can only handle basic services such as business cards, printing, and copying, the average order value is low, competition is fierce, and profits are meager. If it can expand into high-value-added businesses like packaging proofing, display props, and personalized gifts, both the average order value and profit margins will increase significantly. However, expanding business boundaries requires corresponding equipment capabilities, without cutting equipment, one cannot take packaging orders; without thick material cutting capabilities, one cannot take display prop orders. The IECHO PK series intelligent cutting system, with its all-around material compatibility and multi-process integration capabilities, has become a powerful weapon for graphic stores to expand their business boundaries.
From Flat to Three-Dimensional: Packaging proofing becomes a new growth point.
Many graphic stores encounter customers asking: “Can you make packaging box samples?” Traditionally, because graphic stores lacked die-cutting equipment, they could only refuse such orders and push customers to competitors. The IECHO PK series equips graphic stores with professional packaging proofing capabilities. The equipment requires no mold making or plate making; after importing the design file, the finished box type can be outputted in just a few minutes. Users can promote packaging proofing services to their existing customer base—these customers already need business cards and flyers, and naturally have needs for packaging boxes as well. The charge for each packaging proofing order is usually dozens to hundreds of dollars, far higher than the average order value of ordinary graphic orders. The multi-process integration capability of the PK series allows graphic stores to complete all processes such as through-cutting, half-cutting, and creasing at one time, outputting professional-quality box types that fully meet customer requirements.
From Flexible to Rigid: Display prop processing brings high profits.
Another incremental market for advertising stores is display prop processing. Fields such as exhibitions and displays, store merchandising, and event setups require a large amount of processing for rigid materials like KT boards, foam boards, and ABS boards, used for making three-dimensional letters, display racks, and background boards. These orders have high unit prices and thick profits, but they require equipment capable of cutting thick and hard materials. The IECHO PK series’ PK1209 Pro Max can cut 10mm thick materials, and the PK4 flagship series can cut 16mm thick materials, fully meeting the demands of display prop processing. Cooperating with the creasing function, it can produce three-dimensional display racks and display boxes; cooperating with the half-cutting function, it can create foldable background boards. A single PK series machine grants advertising stores the ability to take display prop orders.
From Standard to Personalized: Customized gifts create differentiated competitive advantages.
Personalized customized gifts are another fast-growing market. Customized stickers, customized invitations, customized greeting cards, customized table cards, customized photo frames… these products have small volumes, high prices, and good profits, but traditional production methods find it difficult to handle them efficiently. The mold-free production characteristic of the IECHO PK series makes personalization simple and efficient. For a customer’s customized order of 100 place cards with different names, traditional methods require cutting them one by one, whereas the PK series can typeset them at one time and cut them continuously. For a customer’s customized special-shaped stickers, traditional methods require making a knife mold, while the PK series can cut them immediately upon importing the file. With its powerful processing capabilities, the IECHO PK series helps graphic stores upgrade from “print shops” to “creative production workshops,” establishing a differentiated competitive advantage in the fierce market competition.
Post time: Jun-01-2026