I te FESPA o tēnei tau, he whakaaturanga matua o te ao mō te tā me te tohu, i noho tahi a Henry o IECHO me Amy Betta, he māngai mō Bitcom, he hoa mahi roa nō te Czech Republic. He kaiwhakarato rongonui a Bitcom mō ngā taputapu tā matihiko me te neke atu i te 30 tau o te wheako ahumahi. I roto i te uiuinga, i whakarapopototia e Amy ngā pūnaha tapahi me te ratonga a IECHO ki te kupu kotahi: "Tino Pai."
E Toru Tekau Tau o te Tohungatanga: Mai i a Roland ki a IECHO
I whakatūria i te tau 1991, ā, kei Prague tōna turanga, ko Bitcom te kaihokohoko mana o Czech mō ngā mīhini tā Roland me ētahi atu mīhini Roland. I roto i ngā tau, kua hanga e te kamupene he turanga kiritaki kaha me te ingoa rongonui i roto i te tānga mamati. I whakamārama a Amy i te tīmatanga i arotahi a Bitcom ki ngā mīhini tā waituhi a Roland, ā, i muri mai ka tāpirihia he mīhini tapahi iti ake mai i Graphtec hei whakatutuki i ngā hiahia tukatuka taketake i muri i te tānga.
E ono, e whitu rānei tau ki muri, i te rongonui haere o ngā pūreretā papatahi UV, ka tīmata a Bitcom ki te tuku pūreretā papatahi UV hōputu-rahi ki āna kiritaki. Heoi anō, i puta mai tētahi wero hou: me nui ake, me nui ake te kaha o ngā pūnaha tapahi a ngā kiritaki mō ngā mahi tā-muri pēnei i te tapahi āhua me te whakaoti. Kāore i taea e ā rātou taputapu tapahi iti o nāianei te pupuri i te tere.
"I te tīmatanga o te hoko a ā mātou kiritaki i ngā pūreretā papatahi UV nui, me kimi wawe mātou i ngā otinga tapahi kaha ake mō rātou," te mahara a Amy. "Koinei te wā i tīmata ai mātou ki te rapu i ngā pūnaha tapahi nui ake, ā, i tīmata ai tā mātou mahi tahi me IECHO."
He Mahi Tahi Kua Whakamātauhia: Neke atu i te 20 Ngā Mīhini puta noa i ngā Raupapa Maha
Mai i te tīmatanga o te mahi tahi, kua hokona e Bitcom neke atu i te 20 ngā pūnaha tapahi IECHO. I runga i te tono, kua whakaurua e Bitcom ngā tauira maha ki te mākete Czech, tae atu ki te raupapa BK, te raupapa TK4, me te BK3.
"He rerekē ngā hiahia o ā mātou kiritaki – ko ētahi e hiahia ana ki te tapahi matihiko tere-tere, tino tika, ko ētahi e aro nui ana ki te whai huatanga utu," te kī a Amy. "Nā te whānuitanga o ngā hua a IECHO ka taea e mātou te whakataurite i te mīhini tika ki ia kiritaki. Ahakoa he kakahu, he tohu, he takai, he hiato ahumahi rānei, kei a mātou he otinga tapahi kua rite."
Ko tētahi painga matua, e ai ki a Amy, ko te whānuitanga o ngā taputapu me ngā taputapu tāpiri e tukuna ana e IECHO. "Ina he whakaritenga tukanga motuhake tā te kiritaki, ka taea e mātou te whakatau wawe i te whakarerekētanga tino pai mai i te whare pukapuka taputapu a IECHO, me te whakamahere i te tukanga tukatuka katoa."
"I TŌ TAHA" – Ehara i te Kupu Whakataki
Ehara i te kupu whakarite noa iho te pepeha a te kamupene IECHO, "I TŌ TAHA" – he whakapau kaha kua whakamātauhia i roto i te mahi. I te pātaitanga mēnā kei te piri tonu a IECHO ki āna kiritaki, ka whakahoki a Amy me te kore whakaroa: "Āe."
Ki tāna titiro, ehara i te mea ko ngā taputapu anake te mea e tukuna ana e IECHO, engari ko te tautoko huringa katoa – mai i te kōwhiringa me te tono ki te āwhina tono. I ngā tau tata nei, kua whakauruhia hoki e IECHO ngā pūnaha tapahi taumata-whakauru, e whakaiti ana i te arai ki te aunoatanga mō ngā pakihi iti me te rahi-waenga. Mā tēnei ka taea e Bitcom te mahi ki te katoa mai i ngā toa tohu tīmatanga ki ngā kaihanga ahumahi nui.
"Inaianei ka taea e mātou te tuku atu ki ā mātou kiritaki he whānuitanga o ngā pūnaha tapahi," te kī a Amy. "Koinā tonu te mea i tumanakohia e mātou i te wā i whakatau ai mātou ki te mahi tahi me IECHO."
Te Tirohanga ki Mua: Te Tipu Tahi
I te pātaitanga mō āna tumanakohanga mō te heke mai o IECHO, ka whakahoki a Amy, "Ko taku tumanako ka haere tonu a IECHO i te huarahi kotahi – te whakawhānui ake i te raina hua me te whakapai tonu i te ratonga. Kua tutuki kē i a koutou te kapinga katoa mai i ngā mīhini ahumahi kounga teitei ki ngā pūnaha taumata-whakauru, e homai ana ki a mātou te whakapono nui ki ā mātou hoko."
I te mutunga o te uiuinga, ka pātai a Henry ki a Amy kia whakaahuahia te ratonga a IECHO i roto i te rerenga kotahi. Ka menemene ia, ka mea, "Kotahi rerenga? Kāo, kotahi kupu noa iho – Tino pai."
Ko taua whakamoemiti poto, kaha hoki he tohu i te rapunga whakaaro hangarau a IECHO, arā, ko te kiritaki te tuatahi. Mai i Prague ki te ao katoa, kei te noho tonu a IECHO "I TŌ TAHA" hei āwhina i ngā hoa mahi ki te neke ki te hanga atamai.
Mō IECHO
He kaiārahi ā-ao a IECHO i roto i ngā pūnaha tapahi matihiko, e whakarato ana i ngā otinga tapahi tino tika, tino whai hua mō ngā ahumahi tohu, tākai, kakahu, hiato, me ngā ahumahi roto motuka. Kei roto i te whānuitanga hua a IECHO ngā tapahi papatahi, ngā tapahi whāngai-hurihuri, ngā pūnaha whāngai aunoa, me ngā pūmanawa tautoko. Mā te ariā ratonga "I TŌ TAHA", ka āwhina a IECHO i ngā kiritaki huri noa i te ao ki te whakahaere aunoa me te whakapai ake i ā rātou tukanga whakaputa.
Wā tuku: Mei-28-2026