At FESPA 2026 in Barcelona (May 19–22), IECHO not only showcased eight core cutting machines at Booth 3-C131 but also captured genuine feedback from long‑standing partners. Dave, IECHO’s distributor in Ireland, shared his candid thoughts about years of collaboration with IECHO in front of the camera.
Years of Distribution Partnership: From One Machine to Market Leadership
“I’m Dave from Ireland, IECHO’s distributor in the country. We’ve been working with IECHO for several years now,” Dave began. “We have a very, very good partnership. We’ve sold quite a few units in the Irish market, and we’re now pushing to be the market leader in Ireland. I think we do that together, and we’ve done a good job – haven’t we?”
His words not only affirmed the strong cooperation but also reflected IECHO’s solid channel building in overseas markets. As a distributor, he added, “We are very, very happy with the machines. I think they’re a great product, very well made. We want to sell more units in Ireland, which is why we should cooperate – and you also help us install more machines.”
When asked about the end‑customer experience with the installed machines, Dave said, “I think it’s been very good. We have a good way of working at the moment. You were there at the start, helping us with the installation, and then obviously ongoing support we take care of. The good thing is you guys are always there if we need it. Every time there’s an issue, the response is quick – that’s where we get the answer.”
“BY YOUR SIDE” – More Than a Slogan, It’s Daily Action
During the interview, the IECHO representative introduced the company’s service philosophy – “BY YOUR SIDE.” Dave deeply resonated with that. “Service and support are the most important things,” he stressed. “The technology obviously has to be at a certain level – it has to be good, it has to do the job. Otherwise why would the customer look at it? But after that, there is support and service – and they are really, really important.”
He continued, “Our experience with IECHO has been that if we need that support, your slogan is perfect. We ourselves work with our end customers, and customers ultimately talk to each other. They want a machine that’s reliable, but every machine sometimes might have problems, or need some training, or software questions. Our experience with IECHO has been a partnership – you’re there when we need you, and obviously there when customers need you as well. So it’s been a very, very positive experience.”
Dave highlighted IECHO’s subsidiary in Germany and local engineers: “You set up your subsidiary in Germany, and you also have local engineers so they can make a very fast response to customers. And that’s also why now you are arranging IECHO technicians on duty during the day and at night, or even at weekends or during holidays – to make sure there’s always a very fast, good response. That works really well for us because we have a lot of customers – obviously big companies – but in Ireland there are an awful lot of smaller companies as well, maybe one or two people. Because they are owner‑operators, they may work different hours – later, earlier, or weekends. Having that extra level of support is brilliant. It means we can give customers confidence: if they have a question, we can answer it; if we can’t, you help us answer it. So it works very, very well.”
After‑Sales Service: The Key to Long‑Term Operation
The IECHO representative noted, “After‑sales service is very important, especially for long‑term operations. Make good service, and then you can have more business in the future.” Dave fully agreed. “Support is such a key – it’s probably the number one thing that people don’t always appreciate, but when they’re in trouble, they really do appreciate it. So it’s good. It’s a good experience.”
Dave also recalled visits by IECHO engineers to Ireland. “I know some of your engineers have been over, and I think they’ve had a good experience. We’ve shown them around, and they get to meet the end customers and see some local activities. That’s kind of nice as well. So we hope that your experience of us is also good – it’s not always about us looking at you. Maybe we can make dealing with us easier – that’s important to me.”
When asked for any suggestions for IECHO, Dave laughed. “No. I think keep doing what you’re doing. Keep innovating, keep the products coming, keep the products good, keep the quality good – which it is. And just keep doing what you’re doing, because you’re doing what you do very, very well – not just for us distributors, but for other markets, other dealers and other areas as well. They all feel the same. Keep doing what you’re doing.”
Looking Ahead: Packaging and Smaller Tables as New Growth Areas
When the IECHO representative asked about untapped market segments, Dave responded thoughtfully. “Maybe some of the smaller tables – maybe into packaging. These are areas that we haven’t really explored yet. I’m looking forward to doing a bit of that.” He then asked, “Is that something you’d be happy to help us with?” The IECHO representative answered without hesitation, “Of course.”
Dave noted that the Irish market includes both large enterprises and many small workshops, and packaging plus smaller cutting tables exactly match their needs. With IECHO’s support, he believes his company can further expand its market share and solidify its position as Ireland’s market leader.
Conclusion: Distributor‑Centric Partnership Drives Long‑Term Success
This brief interview was not merely a testimonial but a genuine reflection of IECHO’s long‑standing commitment to the “BY YOUR SIDE” philosophy. From R&D to after‑sales response, from local field engineers to 24/7 technical support, IECHO strives to be the most reliable cutting solution partner for its global distributors and end customers.
As Dave concluded, “You’re doing very, very well – not just for us, but I know other markets, other dealers also feel the same.” Moving forward, IECHO will continue listening to its distributors’ voices and working hand‑in‑hand with partners to drive intelligent cutting upgrades across signage, packaging, digital printing and beyond.
Post time: May-26-2026